{"id":409,"date":"2025-01-17T10:55:18","date_gmt":"2025-01-17T15:55:18","guid":{"rendered":"https:\/\/grouperubicon.com\/?page_id=409"},"modified":"2026-03-01T14:52:26","modified_gmt":"2026-03-01T19:52:26","slug":"publicite-numerique-et-statique","status":"publish","type":"page","link":"https:\/\/grouperubicon.com\/","title":{"rendered":"Rubicon Media | Affichage publicitaire"},"content":{"rendered":"\t\t
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\u00ab L'unique r\u00e9seau d'affichage publicitaire int\u00e9rieur dans le grand Joliette \u00bb<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rubicon
Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ann\u00e9e de fondation: 2013
Population cible: Joliette et les environs
Type de m\u00e9dia: Cadres statiques
Panneaux num\u00e9riques
Nombre de lieux d’affichage: 19
Port\u00e9e estim\u00e9e: moy. +60 000 personnes\/mois
Nombre de campagne d\u00e9ploy\u00e9e \u00e0 ce jour: +13<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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C’est en 2013 que Rubicon Media voit le jour dans la ville de Joliette. Le r\u00e9seau a \u00e9t\u00e9 constitu\u00e9 dans le but de proposer aux entreprises de la r\u00e9gion et d’ailleurs,<\/span> une alternative aux m\u00e9dias traditionnels comme le journal ou la radio. Depuis, le r\u00e9seau s’agrandit chaque ann\u00e9e en proposant \u00e0 chaque fois de nouveaux lieux d’affichage diversifi\u00e9s. <\/span>L’affichage publicitaire est l’un des seuls m\u00e9dias hors Internet qui a gagn\u00e9 en croissance depuis l’arriv\u00e9e de Google et de Facebook. C’est gr\u00e2ce \u00e0 sa capacit\u00e9 \u00e0 refl\u00e9ter le mode de vie des gens que le m\u00e9dia OOH \u00about of home\u00bb a pu tirer son \u00e9pingle du jeu.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Portrait de la population<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLa MRC de Joliette compte 66 500 habitants dont la ville centre du m\u00eame nom repr\u00e9sente 20 500 personnes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMoyenne d’\u00e2ge de la population: 44,3 ans\n% de la population entre 15 et 64 ans: 62%\n% de la population entre 20 et 34 ans: 17%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLe revenu total moyen est de 37 846$\n53% ont un certificat, un dipl\u00f4me ou un grade d’\u00e9tudes post-secondaire\n12,8% ont un certificat, un dipl\u00f4me ou un grade universitaire au niveau du baccalaur\u00e9at ou sup\u00e9rieur\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Joliette et
environs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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les supports m\u00e9dias<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tPanneaux num\u00e9riques\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t26 po ou 32 po\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tCadres statiques\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t17 po X 13 po\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Dimensions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Visible:
Largeur 12 po (30,48 cm)
Hauteur 16 po (40,64 cm)
Visible\u00a0+ surplus:
Largeur 13 po (33,2 cm)
Hauteur 17 po (43,18 cm)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Caract\u00e9ristiques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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de 52 faces dans le r\u00e9seau \/ dispos\u00e9s dans les toilettes pour hommes, femmes ou mixtes \/ ciblage par genres \/ temps d’exposition sup\u00e9rieur \/ r\u00e9currence accrue<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Cadres statiques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Dimensions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDiagonale d’\u00e9cran: 26 po et 32 po
\nR\u00e9solution de l’image: 720 px X 1280 px\n
Format: vertical\nType de fichier: MP4 ou JPEG\nLecture: Video ou Image\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Caract\u00e9ristiques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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de 17 faces dans le r\u00e9seau \/ dispos\u00e9s dans les hors des toilettes et dans les salles \u00e0 manger \/ r\u00e9currence accrue \/ remarquable \/ dynamique<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Panneaux
num\u00e9riques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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le r\u00e9seau
d'affichage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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8 restaurants<\/u>
2 bars<\/u>
3 gyms<\/u>
1 march\u00e9<\/u>
1 mus\u00e9e d’art<\/u><\/p>

port\u00e9 de + 60 000 pers.\/
mois en moyenne<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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emplacements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Joliette et environs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00c2tre<\/strong><\/a> – Bistro\"\"
25 – 55 ans – $<\/p>

Melkior<\/strong><\/a> – Bar \u00e0 bi\u00e8re artisanales\"\"\"\"\"\"\"\"\"\"
18 – 34 – $<\/p>

Golf Exp\u00e9rience<\/strong><\/a> – Golf int\u00e9rieur\"\"\"\"\"\"\"\"\"\"
25 – 65ans – $<\/p>

L’\u00c9chapp\u00e9e<\/strong><\/a> – Grill et bar sportif\"\"\"\"\"\" \"\"\"\"
25 – 45 ans – $<\/p>

Ferme R\u00e9gis<\/strong><\/a> – March\u00e9 de fruits et l\u00e9gumes\"\" \"\"
18+ Saisonnier<\/p>

Le Fa\u00efkon<\/b><\/a> – Fast food chic\"\" \"\" \"\"
25 – 45 ans – $<\/p>

Miaki<\/strong><\/a> – Bar \u00e0 sushis\"\"\"\" \"\"
18 – 34 ans – $<\/p>

Bar L’Escale – 300<\/strong><\/a> – Salle de jeux\"\"\"\"\"\"\u00a0\"\"\"\"
30 – 55 ans – $<\/p>

Le Shack Crossfit<\/strong><\/a> – Gym\"\"\"\"\"\"\"\"
25 – 35 ans – $<\/p>

L’Ind\u00e9cis<\/strong><\/a>\u00a0 (EN R\u00c9NO) – Resto-bar\"\"\"\"\"\"\"\"
25 – 45 ans – $<\/p>

La Chaumi\u00e8re<\/strong><\/a> – Bifteck\"\"\"\"\"\"
35 – 65 ans – $

Club 77-7<\/strong><\/a> – Club sportif\"\"\"\"\"\"\"\"\"\"
25 – 55 ans – $<\/p>

Club Sant\u00e9 Atmosph\u00e8re<\/strong><\/a> – Gym\"\"\"\"\"\"\"\"
25 – 55 ans – $<\/p>

Cambo<\/strong><\/a> – Cuisine asiatique\"\"\"\"\"\"
25 – 55 ans – $<\/p>

Mus\u00e9e d’Art de Joliette<\/strong><\/a>\"\"\"\" \"\"\"\"<\/strong>
25 – 65 ans – $<\/p>

Le C.A. – <\/strong>Bistro Traiteur<\/span>\"\"\"\"<\/a><\/p>

25 – 65 ans – $
<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Les cadres statiques<\/strong> sont situ\u00e9s majoritairement dans les salles d’eau (toilettes) des commerces. Le r\u00e9seau d’affichage statique permet de cibler davantage par genre. Les cadres num\u00e9riques<\/strong> sont situ\u00e9s majoritairement dans les espaces achaland\u00e9s des commerces.<\/p>

Pour obtenir l’adresse compl\u00e8te des diff\u00e9rents lieux d’affichage, cliquez ici<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Legende<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t<\/path><\/path><\/path><\/path><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tHomme\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t<\/path><\/path><\/path><\/path><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFemme\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t<\/path><\/path><\/path><\/path><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMixte\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t<\/path><\/path><\/path><\/path><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tNum\u00e9rique\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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le r\u00e9seau
prend de l'ampleur
chaque ann\u00e9e!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Forfait<\/u> affiche statique et num\u00e9rique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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r\u00e9seau entier<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– 1<\/span> et 3<\/span> mois:\u00a0 \u00a0 949$ \/ mois*<\/p>

– 4<\/span> mois et +:\u00a0 \u00a0 749$ \/ mois*<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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14 pubs
statiques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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12 pubs
num\u00e9riques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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une parution de 7 secondes tous les 63 secondes minimum<\/span>
<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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+ 50% du prix pour un 10 secondes d\u2019affichage suppl\u00e9mentaire<\/span><\/strong>
*n’inclut pas la commission d’agence<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"L'ind\u00e9cis\"<\/figure><\/div>
\"2\"<\/figure><\/div>
\"3\"<\/figure><\/div>
\"6\"<\/figure><\/div>
\"5\"<\/figure><\/div>
\"4\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quelques emplacements
d'affichages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La date de tomb\u00e9e pour envoyer le mat\u00e9riel est au minimum 14 jours avant le d\u00e9but de la campagne<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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T\u00e9l\u00e9phone<\/strong>
(450) 750 5668<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Adresse postale<\/strong>
<\/span><\/p>

215, rue Notre-Dame, suite 100
Repentigny, J6A 2R4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-409","page","type-page","status-publish","hentry","entry"],"yoast_head":"\nRubicon Media | Affichage publicitaire - Rubicon Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grouperubicon.com\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rubicon Media | Affichage publicitaire - Rubicon Media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grouperubicon.com\/\" \/>\n<meta property=\"og:site_name\" content=\"Rubicon Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rubiconmedianumerique\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-01T19:52:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grouperubicon.com\/wp-content\/uploads\/2021\/03\/Header_logo_Rubicon.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data1\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grouperubicon.com\/\",\"url\":\"https:\/\/grouperubicon.com\/\",\"name\":\"Rubicon Media | Affichage publicitaire - 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